Online fraud is no longer rare. Every year, businesses lose billions to scams, fake accounts, and cyber attacks. And it’s not just money—it’s trust. One fraudulent transaction can cost you a customer forever. That’s why real-time IP intelligence matters. It’s…
Ever wondered who’s really visiting your website? Most marketers check an IP lookup tool and stop at IP geolocation. That tells you the visitor’s city or country — helpful, but not enough. If you want to know who’s genuinely on…
Every time someone visits your website, they leave a little digital footprint. One of the most overlooked clues? Their IP address. It’s not magic—it won’t reveal a visitor’s name or email—but it can tell you a lot about where they’re…
Let’s Be Honest—Not All Traffic Is Good Traffic Have you ever run your first Google Ads campaign, watched the clicks pour in, and heard your boss say, ‘Look at all this traffic!’—only to realize later that conversions were zero and…
Let’s Be Honest: Fake Emails Are Everywhere If you run anything online—an app, a store, even a simple newsletter—you’ve seen fake emails slip in. “[email protected].” Or worse, some disposable inbox that works just long enough to grab your free trial…
Let’s be honest — most email lists are messier than we care to admit. Maybe you’ve seen it yourself: you build a decent-sized list, run a campaign, and suddenly bounce rates go up, open rates drop, and nothing lands in…
Online fraud has become smarter—and sneakier. If you’ve worked in fraud prevention, you know how quickly bad actors adapt. From fake signups to card testing and account takeovers, threats keep evolving. So how do you keep up? One answer is…
Understanding the Role of Email Reputation in Deliverability Running email campaigns without tracking your reputation? That’s like sending messages into the void. If your emails aren’t hitting inboxes, you’re not just missing clicks, you’re missing revenue, leads, and trust. That’s…
Staying Ahead of Threats with IP Reputation and Risk Scoring Today’s cyber threats aren’t just growing—they’re evolving fast. As a result, hackers are getting smarter, attacks more stealthy, and security teams increasingly need better tools to stay ahead. That’s exactly…
Unmasking Hidden Users: Why Proxy and VPN Detection Matters Who’s really visiting your site? If you’re running a SaaS platform, fintech app, or any online service, that’s a question you need to answer fast. Fake accounts, chargebacks, and identity fraud…